The Transmission Model Of Communication - 2266 Words

Health communication refers to the process of creating and sharing health information. Communication is one of mankind’s greatest assets and is how human beings have exchanged lots of significant information. Health promotion aspirations to change unhealthy behaviours are considered communicative acts. (Rimal Lapinski, 2009) Health communication is often portrayed as the use of communication strategies to provide individuals with the knowledge and inspiration they need to make decisions that improve their health. (Centers for Disease Control and Prevention, 2011) The Transmission Model follows the idea of transportation, in that the chosen health message is simply relayed from a source to a receiver. The Cultural Model of Communication however, recognizes that individual experiences and factors such as socio-economic status, cultural background, health literacy etc. will affect how and when certain individuals and groups are able to receive messages. The Transmission Model of Communication and the Cultural Model of Communication follow very different communicating techniques and have been successful in separate situations. A Campaign that will be discussed further and follows the Transmission Model is Headspace’s â€Å"We’ve Got Your Back† campaign. The â€Å"Nets for Life† campaign utilises the Cultural Model and has been fairly successful in promoting health and creating behaviour change. However, health promotion aiming to create behaviour change appears to be more likely toShow MoreRelatedThe Transmission Model Of Communication990 Words   |  4 PagesCommunication theory has a long history of endeavouring to provide an understanding of the fundamentals of human interaction. Several theories have been developed, but one of the most notable is Claude Shannon and Warren Weaver’s Transmission Model. This essay will discuss how Chandler’s (1994) The Transmission Model of Communication outlines the core conce pts of the model, it will then summarise the key elements of the model, before lastly discussing ‘the real world’ implications of the model. ThisRead MoreCommunication Theory Has A Long History Of Attempting To1069 Words   |  5 PagesCommunication theory has a long history of attempting to provide an understanding of the fundamentals of human communication. Several theories have emerged, but all have proven to be contentious, one of the most notable is Shannon and Weaver’s Transmission Model. This essay will begin by discussing how Daniel Chandler’s (1994) The Transmission Model of Communication outlines the core concepts of the model and how it fails to provide an adequate theory of communication. It will then outline the keyRead MoreAdvances in Cellular Communication1429 Words   |  6 PagesIn last few years cellular communication is developed, mobile users are increased and also introduce new features of smart technologies such as virtual environme nt of data transfer using D2D communications. It performs high speed communication for local cellular networks in approaches [1]-[4] and to minimizing the BS power consumptions as in [5]. The D2D communications proposed for different time slot and same frequency used and carefully managed interference, reducing Base station traffic and minimizingRead MoreConnectivity And Coverage Of Wsns Are Based On Upon A Lot Of Theories And Assumptions1700 Words   |  7 Pagescoverage are essential for understanding this issue. In this section, we describe the notions of connectivity and coverage, the category of sensor nodes, sensing models and communication models. A. Connectivity and coverage We consider a WSN in which the sensor nodes have both sensing ability and short distance wireless communication ability. The objective of the deployment of the WSN is to keep the FoI under strict surveillance/collect data and then forward the obtained information to a designatedRead MoreResource Allocation for Quantity of Information Delivery in Parallel Channels753 Words   |  3 PagesEnergy consumption of data communication systems is becoming an important issue due to the large use of devices. The evaluation of energy consumption can be done from various perspectives which include implementation and hardware issues as circuit consumption and non ideal performing signal processing algorithms for data recovery \cite{LI11, AUER11}. In fact, it is well-known that the minimum signal energy per information bit that is required for reliable communications in a Gaussian channel canRead MoreModeling And Delay Analysis Of Wireless Home1698 Words   |  7 Pagesseveral architectures for the communication of critical information packets to mesh clients. Bounds on achievable delay are derived as a function of the signal-to-noise ratio, number of electrical devices, number of channels, and channel interference range. We find that transmitting critical reports under a time division multiple access scheme suffers less delay than other schemes. I. INTRODUCTION The main challenge in communication network architecture is to develop a model that can cope with power gridRead MoreCompare and Contrast Tcp/Ip and Osi Models1528 Words   |  7 Pageshave more marketable products 3. Customers to insist on standards based equipment The OSI is a reference model whilst TCP/IP is the suite which is the most widely used. Description of Open Systems Interconnection (OSI Model) Developed by the International Organization for Standardization (ISO) It is made up of seven layers and each layer: 1. performs a subset of the required communication functions 2. relies on the next lower layer to perform more primitive functions 3. provides servicesRead MoreFord Focus Battery Electric Model838 Words   |  4 PagesFew models are as well known around the world as the Ford Focus. This compact model was introduced in 2000, replacing the previous Ford Escort. Available in hatchback and sedan body styles, the front-wheel drive Ford Focus seats five. 2012 to Present: Ford Focus The third-generation Ford Focus was introduced in 2012. Two body styles — a four-door sedan and a five-door hatchback — are offered. A Ford Focus battery-electric model is sold separately. The current-generation Focus is based on the model’sRead MoreThe Effects of Noise on a Communication System1494 Words   |  6 PagesCommunication is the process of sharing ideas, information and messages with others in a particular time and place. It includes writing and talking, as well as nonverbal communication (such as facial expressions, body language, or gestures), visual communication (the use of images or pictures, such as paintings, photography, video, or film), and electronic communication (telephone calls, electronic mail, digital television, or satellite broadcasts). Communication is a vital part of personal lifeRead MoreCommunication Models1451 Words   |  6 PagesSUMMARY OF COMMUNICATION MODELS (1)Transmission model Laswell: who say what to whom in which channel what effect (2)Shannon and weaver source→transmiitter→reciever→destination Interactive model (1)Schrammn model encoder decoder interpreter interpreter decoder encoder ↓ Inferential delayed feedback COMMUNICATION   MODELS        COMMUNICATION   PROCESS   Ã‚  Ã‚   The communication process is the inter-relationship between several inter-dependent